CASE STUDY

Commerce Cloud Rollout for Omnichannel Retail Growth

Scaling digital commerce while improving customer experience and operational control

Client: National Retail and Consumer Goods Brand | Industry: Retail and Consumer Goods

The Challenge

The client needed to modernize digital commerce quickly while managing inconsistent product experiences, checkout friction, and fulfillment visibility challenges.

  • Fragmented online shopping experience across brands and categories
  • Checkout drop-off and limited promotion orchestration flexibility
  • Low visibility between digital demand and fulfillment operations
  • Slow rollout cycles for merchandising and commerce enhancements

Our Approach

VStream Labs implemented Commerce Cloud with a scalable storefront architecture, integrated order visibility, and a governance model for high-frequency optimization.

01

Commerce Experience and Architecture Design

We redefined customer journeys and commerce architecture to support speed, consistency, and scale.

02

Commerce Cloud Implementation and Integration

We delivered catalog, pricing, promotions, checkout, and key integration flows for order and inventory visibility.

03

Optimization and Operating Cadence

We established experimentation cycles and performance analytics to continuously improve digital conversion and basket value.

Business Impact

28%
Increase in Online Conversion
Across strategic categories after launch
19%
Growth in Average Order Value
Improved merchandising and offer personalization
36%
Faster Merchandising Release Cycles
With streamlined governance and templates
23%
Reduction in Checkout Abandonment
Through journey and UX improvements

The client established a more agile commerce engine that improved digital revenue performance while strengthening coordination between commercial and operations teams.

Client Perspective

"VStream helped us move from tactical fixes to a scalable Commerce Cloud operating model that materially improved business performance."

Chief Digital Officer | Retail and Consumer Goods

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