CASE STUDY

Service Cloud Modernization for a Multi-Brand Retail Enterprise

Unifying customer service across contact center, digital channels, and store operations

Client: Multi-Brand Retail Group | Industry: Retail and Consumer Goods

The Challenge

The client faced inconsistent case handling across channels, limited agent visibility, and declining customer satisfaction due to slow resolution cycles.

  • Disconnected service channels and duplicated case handling
  • No unified view of customer history across brands and regions
  • Low first-contact resolution for priority service categories
  • Inconsistent SLA adherence and escalation governance

Our Approach

VStream Labs implemented Service Cloud with omnichannel routing, standardized case workflows, and service performance analytics to improve agent execution.

01

Service Journey and Process Redesign

We redesigned high-volume case journeys and defined standardized resolution playbooks across teams.

02

Service Cloud Enablement

We configured case management, routing, knowledge, and escalation controls with integrated customer context.

03

Hypercare and Continuous Improvement

We ran post-go-live hypercare and established KPI cadence for service quality and operational optimization.

Business Impact

38%
Faster Case Resolution
Across top customer support categories
27%
Higher First-Contact Resolution
Improved through better routing and knowledge access
96%
SLA Adherence
Up from 79% before program launch
22%
Increase in CSAT
Measured across digital and voice channels

The service organization moved to a unified, data-driven operating model with measurable improvements in responsiveness, consistency, and customer satisfaction.

Client Perspective

"The VStream team delivered a practical implementation and stood with us through hypercare. Our service teams now have the control and visibility we were missing."

VP, Customer Service | Retail and Consumer Goods

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